Your Membership Fee Unravelled
Where is my Membership Fee being Spent?
As an Australian owned and operated business relatively new in the marketplace, Travelling Frogs believe it is vitally important that we continue to promote our ‘No Commissions’ model. This is one of the features that differentiates us from our competitors. We also promote this so more and more Australians will understand the huge amounts of commissions in the rapidly expanding holiday rental accommodation industry leaving Australian communities and going into US owned businesses. The money we spend on promoting our ‘No Commissions’ model and other features that differentiate us from competitors comes from an internally funded Travelling Frogs advertising budget.
In this blog, we want to explain what we do with your membership fees when you join or renew your membership in 2017 and where those fees are being spent. At Travelling Frogs we believe when you transition off a free membership deal or if you are thinking about joining our community at Travelling Frogs as an owner you should know where your membership fees are being spent and how we break your membership fees down.
To explain further we break your membership fee into four groups:
- Property Marketing
We use 25% of your paid membership fee on advertising your property on social media. This may include Google Ads, Facebook, Twitter, Instagram, and other social media applications. On a basic Green Frog membership you could expect that $24-/year will be spent from your membership fee to directly market your property. On a Silver Frog membership this increases to $49-.
Obviously these amounts of money don’t go far so we encourage you to talk to us about partnering in marketing ideas/campaigns and making an additional contribution to increase the amount of money that is spent in advertising your property. A marketing and advertising plan for a 12 month period is proven as the most way to promote your property to the right people at the right time.
2. Region Marketing
We use 25% of your paid membership fee on advertising yours and other properties in a particular region on social media. On a basic Green Frog membership you could expect that $24-/year will be spent from your membership fee to directly market properties in your town/area/region including yours of course. On a Silver Frog membership this increases to $49-/year.
This strategy lends itself to more money being spent where there are more members of Travelling Frogs with properties in a particular region. This is why it is so important for owners to promote Travelling Frogs in your areas and talk to other owners about the benefits of joining our community. The more properties we have in a region the more leverage we have to promote yours and other properties in a region. This investment obviously varies with the membership. For example, if we have 10 x Silver Frog members in a town, area or region we have up to $490- to spend on a campaign/s for member’s properties in that town, area or region. We have some other ideas around promotions for different areas in 2017 but again we welcome your input.
3. Website enhancements and upgrades
We use 25% of your paid membership fee as a contribution to building enhancements, improvements and upgrading back end website features. Many of these improvements originate from member suggestions which is greatly appreciated. If you have an idea about how Travelling Frogs may be able to improve the owner or guest experience when using Travelling Frogs let us know, we don’t have all the answers and some of our best website improvements and enhancements have come from ideas our members have provided. Please note that it costs significantly more than 25% of the collective membership fees to make enhancements and upgrades to the site, however this is the proportion of members funds that we use to fund enhancements.
4. Business Running Costs
Last but not least is the last 25% of your membership contribution, which goes into the everyday running costs associated with Travelling Frogs. This covers everything from web hosting to application licences to insurances to contractor payments. There is an obvious crossover between 3 & 4 and some overflow of funds from this portion may go into website specific enhancements and upgrades and visa versa. Please note that it costs significantly more than 25% of the collective membership fees as business running costs, however this is the proportion of members funds that we use to fund enhancements.